Web vs. print

Web:

Resolution: 72 dpi (dots per inch)

Additive Colour: RGB (Red, Green, Blue) and Hexadecimal code

Dimensions vary according to the end-user’s display device. A fluid design will accommodate any display.

Print:

Resolution: Draft quality, 150 dpi; Print quality: 300 dpi min. Glossy magazine: 3200 dpi

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